Gloves and boots are so inexpensive that you can buy new ones every September. Why then should you consider spending triple digits with us? Ordinary handwear and footwear feel burly, but they don't know how to 'live' on you hands. Their laminated fabrics, plastic inserts, and heavy molded bottoms prove that they're more afraid of being wet than getting cold. The moment you wiggle into them, they start trapping perspiration. Folks like us at the top of the map know that sweat is potentially lethal. It's icky too.

If you're the type that likes to wander on those pristine winter days, take a few pointers from the professionals. Native cultures thrived in absurd cold because they made use of the local plants and animals. Game leather is flexible and breathable. Natural hair and plant fibers trap heat, but wick moisture away. When you shape them into supple coverings they'll keep your fingers and toes happy well below 0ºF. We're short on Caribou and moss, but we're creative enough with what we have. We use Bison and Elk leather because they endure years of abuse without complaint. Our True North Mittens and Boots blend those hides with canvas to make feathery shells. We line them with just enough wool to be efficient, but not bulky. Our Big Mitts are in a class by themselves, with a tough, breathable shell covering an absolute haven for your cold hands. For 2012 we're also bringing back our semi-regular ICEBIKE Mitts.

Does this sound old fashioned? Perhaps. The difference between natural and synthetic isn't apparent at first. But you're sure to notice it after hours or days. We hope that you won't pay attention to your clothing at all because your favorite lake has become a Perch dispenser, or your puppy team is cruising like seasoned racers. So, if you're willing to endure a snicker or two from your techie friends at the trailhead, your reward will be a hearty laugh at their expense when the day is over.